Share your story, grow your audience: ATDW & Beyond in Scone
Event organisers, community organisations, artists, agri-tourism groups, small businesses, accommodation providers, and tourism operators are invited to a free, practical workshop at Hunter Warbirds focused on growing their profile and reach through the Australian Tourism Data Warehouse (ATDW).
"Share your story, grow your audience: ATDW & Beyond" will take place at 10am -- 1.30pm on Thursday, 2 October 2025, and is presented by Arts Upper Hunter and Upper Hunter Shire Council. A light lunch is provided.
The 3.5-hour session will guide participants through the process of creating a compelling ATDW listing, using effective storytelling, visuals, and strategic promotion. The workshop will also explore ways to develop visitor-friendly experiences that reflect the richness of regional life---from farm tours and markets to open studios and cultural events---and help local operators put their place on the map.
This hands-on workshop is ideal for local creatives, event organisers, community groups, accommodation providers, and tourism operators wanting to:
Build or enhance their ATDW profile
Promote events and experiences to a wider audience
Explore how to turn their existing work into attractive visitor offerings
Strengthen their presence in the local tourism economy
The Share Your Story program is created by Arts Upper Hunter in partnership with the Dungog, Muswellbrook, Singleton and Upper Hunter LGAs. It's supported by the NSW Government through the Regional Arts Network.
Contact Information
For any enquiries about the event, please contact:
John O'Brien, Arts Upper Hunter: 0409 382 509
Jenny-Lee Scharnboeck, Upper Hunter Shire Council Tourism & Events: 0475 692 587